mobile supper http://mobile.pyrker.com/ mobile supper http://mobile.pyrker.com/ http://e.asset.soup.io/asset/0993/7742_606d.png 480 480 The Mobile Storytelling Experience. A research tumblelog by @pyrker Download: Extended abstract of my diploma thesis [priv] Home | urbanize! 2011 {"tags":["jump mobile urban"],"type":"regular","title":"\u003Ca href=\"http://www.urbanize.at/\"\u003E[priv] Home | urbanize! 2011\u003C/a\u003E","source":"http://www.urbanize.at/","body":null} Thu, 22 Sep 2011 14:55:31 GMThttp://mobile.pyrker.com/post/175352977/priv-Home-urbanize-2011urn:www-soup-io:1:175352977regularjump mobile urban [priv] HORIZONT.NET: SyFy wirbt mit Augmented-Reality-Kampagne für sein Programm {"tags":["ar jump"],"type":"regular","title":"\u003Ca href=\"http://www.horizont.net/aktuell/medien/pages/protected/SyFy-wirbt-mit-Augmented-Reality-Kampagne-fuer-sein-Programm_97746.html\"\u003E[priv] HORIZONT.NET: SyFy wirbt mit Augmented-Reality-Kampagne f\u00fcr sein Programm\u003C/a\u003E","source":"http://www.horizont.net/aktuell/medien/pages/protected/SyFy-wirbt-mit-Augmented-Reality-Kampagne-fuer-sein-Programm_97746.html","body":null} Mon, 01 Aug 2011 15:23:18 GMThttp://mobile.pyrker.com/post/152227397/priv-HORIZONT-NET-SyFy-wirbt-mit-Augmentedurn:www-soup-io:1:152227397regularar jump [priv] Advertising | SLAMXHYPE {"tags":["jump ar"],"type":"regular","title":"\u003Ca href=\"http://slamxhype.com/art-design/augmented-reality-advertising-takeover-app/\"\u003E[priv] Advertising | SLAMXHYPE\u003C/a\u003E","source":"http://slamxhype.com/art-design/augmented-reality-advertising-takeover-app/","body":null} Mon, 01 Aug 2011 08:40:35 GMThttp://mobile.pyrker.com/post/152227398/priv-Advertising-SLAMXHYPEurn:www-soup-io:1:152227398regularjump ar [priv] Dreaming in Mono - Wikipedia, the free encyclopedia {"tags":["transmedia storytelling jump"],"type":"regular","title":"\u003Ca href=\"http://en.wikipedia.org/wiki/Dreaming_in_Mono\"\u003E[priv] Dreaming in Mono - Wikipedia, the free encyclopedia\u003C/a\u003E","source":"http://en.wikipedia.org/wiki/Dreaming_in_Mono","body":null} Sun, 12 Jun 2011 14:56:34 GMThttp://mobile.pyrker.com/post/138019224/priv-Dreaming-in-Mono-Wikipedia-the-freeurn:www-soup-io:1:138019224regulartransmedia storytelling jump Transmedia Storytelling by McDonald's {"tags":["transmedia","storytelling"],"type":"video","source":"http://www.youtube.com/watch?v=jCMETWOFMho","body":"\u003Cdiv\u003ETransmedia Storytelling by McDonald's\u003C/div\u003E\u003Cdiv\u003E\u003Cbr /\u003E\u003C/div\u003E\u003Ca href=\"http://theinspirationroom.com/daily/2010/mcdonalds-dreaming-in-mono/\"\u003Ehttp://theinspirationroom.com/daily/2010/mcdonalds-dreaming-in-mono/\u003C/a\u003E","embedcode_or_url":"http://www.youtube.com/watch?v=jCMETWOFMho"} <object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/jCMETWOFMho" /><param name="wmode" value="transparent" /><embed src="http://www.youtube.com/v/jCMETWOFMho" wmode="transparent" type="application/x-shockwave-flash" height="350" width="425" /></object><div>Transmedia Storytelling by McDonald's</div><div><br /></div><a href="http://theinspirationroom.com/daily/2010/mcdonalds-dreaming-in-mono/">http://theinspirationroom.com/daily/2010/mcdonalds-dreaming-in-mono/</a>Sun, 12 Jun 2011 14:54:39 GMThttp://mobile.pyrker.com/post/138019452/Transmedia-Storytelling-by-McDonaldsurn:www-soup-io:1:138019452videotransmediastorytelling [priv] Mobile Marketing zum Kaffee, mit QR-Code Röstung - pyrker's proxy {"tags":["jump qrcode"],"type":"regular","title":"\u003Ca href=\"http://pyrker.posterous.com/mobile-marketing-zum-kaffee-mit-qr-code-rostu\"\u003E[priv] Mobile Marketing zum Kaffee, mit QR-Code R\u00f6stung - pyrker's proxy\u003C/a\u003E","source":"http://pyrker.posterous.com/mobile-marketing-zum-kaffee-mit-qr-code-rostu","body":null} Sun, 12 Jun 2011 14:48:05 GMThttp://mobile.pyrker.com/post/138019227/priv-Mobile-Marketing-zum-Kaffee-mit-QRurn:www-soup-io:1:138019227regularjump qrcode FHWien University of Applied SciencesMag. (FH) Richard Pyrker, diploma thesis: {"tags":[],"type":"image","source":"http://richard.pyrker.com/files/mobilestorytelling-pyrker.pdf","body":"\u003Cdiv\u003E\u003Cbr /\u003E\u003C/div\u003E FHWien University of Applied Sciences\u003Cdiv\u003EMag. (FH) Richard Pyrker, diploma thesis:\u003Cdiv\u003E\u003Cstrong\u003E\u003Cbr /\u003E\u003C/strong\u003E\u003C/div\u003E\u003Cdiv\u003E\u003Cstrong\u003E\"The Mobile Storytelling Experience\"\u003C/strong\u003E\u003Cbr /\u003E\u003Cem\u003EA Quantitative Study on the Impact of Mobile Storytelling on Customer Relationships in IMC (Integrated Marketing Communications)\u003C/em\u003E\u003Cbr /\u003E\u003Cbr /\u003E\u003Cstrong\u003EDownload:\u003C/strong\u003E \u003Ca href=\"http://richard.pyrker.com/files/mobilestorytelling-pyrker.pdf\"\u003EExtended abstract of the thesis\u003C/a\u003E\u00a0(PDF)\u003C/div\u003E \u003C/div\u003E","url":"http://9.asset.soup.io/asset/1788/1737_996d.jpeg"} <p><a href="http://richard.pyrker.com/files/mobilestorytelling-pyrker.pdf"><img alt="1737_996d_400" height="265" src="http://9.asset.soup.io/asset/1788/1737_996d_400.jpeg" width="400" /></a></p> <p><div><br /></div> FHWien University of Applied Sciences<div>Mag. (FH) Richard Pyrker, diploma thesis:<div><strong><br /></strong></div><div><strong>"The Mobile Storytelling Experience"</strong><br /><em>A Quantitative Study on the Impact of Mobile Storytelling on Customer Relationships in IMC (Integrated Marketing Communications)</em><br /><br /><strong>Download:</strong> <a href="http://richard.pyrker.com/files/mobilestorytelling-pyrker.pdf">Extended abstract of the thesis</a> (PDF)</div> </div></p>Fri, 15 Apr 2011 12:33:48 GMThttp://mobile.pyrker.com/post/123878988/FHWien-University-of-Applied-SciencesMag-FH-Richardurn:www-soup-io:1:123878988image [priv] Shared Story Worlds | {"tags":["storytelling jump"],"type":"regular","title":"\u003Ca href=\"http://sharedstoryworlds.com/\"\u003E[priv] Shared Story Worlds |\u003C/a\u003E","source":"http://sharedstoryworlds.com/","body":null} Fri, 15 Apr 2011 07:50:39 GMThttp://mobile.pyrker.com/post/138015694/priv-Shared-Story-Worldsurn:www-soup-io:1:138015694regularstorytelling jump Location-based storytelling site Broadcastr opens to the ... {"tags":["jump","storytelling","mobilemarketing"],"type":"link","title":"Location-based storytelling site Broadcastr opens to the ...","source":"http://venturebeat.com/2011/02/28/location-based-storytelling-site-broadcastr-opens-to-the-public/","body":null} <p><a href="http://venturebeat.com/2011/02/28/location-based-storytelling-site-broadcastr-opens-to-the-public/">http://venturebeat.com/2011/02/28/location-based-storytelling-site-broadcastr-opens-to-the-public/</a></p>Wed, 16 Mar 2011 09:54:53 GMThttp://mobile.pyrker.com/post/116268956/Location-based-storytelling-site-Broadcastr-opens-tourn:www-soup-io:1:116268956linkjumpstorytellingmobilemarketing [priv] Location-based storytelling site Broadcastr opens to the public | VentureBeat {"tags":["jump storytelling mobilemarketing"],"type":"regular","title":"\u003Ca href=\"http://venturebeat.com/2011/02/28/location-based-storytelling-site-broadcastr-opens-to-the-public/\"\u003E[priv] Location-based storytelling site Broadcastr opens to the public | VentureBeat\u003C/a\u003E","source":"http://venturebeat.com/2011/02/28/location-based-storytelling-site-broadcastr-opens-to-the-public/","body":null} Wed, 16 Mar 2011 09:53:34 GMThttp://mobile.pyrker.com/post/138015696/priv-Location-based-storytelling-site-Broadcastr-opensurn:www-soup-io:1:138015696regularjump storytelling mobilemarketing Shadow Cities | Your city is a game. {"tags":["gps","mobile","streetgame","urban"],"type":"video","source":null,"body":"Shadow Cities | Your city is a game.","embedcode_or_url":"\u003Cembed src=\"http://www.youtube.com/v/Q_8rrcsYK4k?fs=1\u0026amp;hl=es_ES\u0026amp;rel=0\u0026amp;color1=0x3a3a3a\u0026amp;color2=0x999999\" allowfullscreen=\"true\" type=\"application/x-shockwave-flash\" allowscriptaccess=\"always\" height=\"366\" width=\"651\" /\u003E"} <embed src="http://www.youtube.com/v/Q_8rrcsYK4k?fs=1&amp;hl=es_ES&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" allowfullscreen="true" type="application/x-shockwave-flash" allowscriptaccess="always" height="366" width="651" />Shadow Cities | Your city is a game.Mon, 31 Jan 2011 10:15:29 GMThttp://mobile.pyrker.com/post/105443147/Shadow-Cities-Your-city-is-a-gameurn:www-soup-io:1:105443147videogpsmobilestreetgameurban YouTube - QR Code In Action - Japan {"tags":["qrcodes","mobile","tagging"],"type":"video","source":"http://www.youtube.com/watch?v=myzLAXtqoa8","body":"YouTube - QR Code In Action - Japan\u003Cbr /\u003E- nice design! -","embedcode_or_url":"http://www.youtube.com/watch?v=myzLAXtqoa8"} <object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/myzLAXtqoa8" /><param name="wmode" value="transparent" /><embed src="http://www.youtube.com/v/myzLAXtqoa8" wmode="transparent" type="application/x-shockwave-flash" height="350" width="425" /></object>YouTube - QR Code In Action - Japan<br />- nice design! -Sun, 30 Jan 2011 19:29:44 GMThttp://mobile.pyrker.com/post/105264421/YouTube-QR-Code-In-Action-Japanurn:www-soup-io:1:105264421videoqrcodesmobiletagging YouTube - QR Code In Action - Japan {"tags":["jump","qrcodes","mobilemarketing","ambientmarketing"],"type":"link","title":"YouTube - QR Code In Action - Japan","source":"http://www.youtube.com/watch?v=myzLAXtqoa8\u0026feature=feedlik","body":"http://www.youtube.com/watch?v=myzLAXtqoa8"} <p><a href="http://www.youtube.com/watch?v=myzLAXtqoa8">http://www.youtube.com/watch?v=myzLAXtqoa8</a></p> <p><a href="http://www.youtube.com/watch?v=myzLAXtqoa8&amp;feature=feedlik">http://www.youtube.com/watch?v=myzLAXtqoa8&feature=feedlik</a></p>Sun, 30 Jan 2011 19:27:50 GMThttp://mobile.pyrker.com/post/105315312/YouTube-QR-Code-In-Action-Japanurn:www-soup-io:1:105315312linkjumpqrcodesmobilemarketingambientmarketing PSFK presents Future Of Mobile Tagging Report {"tags":["qrcodes","mobile","tagging"],"type":"video","source":null,"body":"PSFK presents Future Of Mobile Tagging Report","embedcode_or_url":"http://www.slideshare.net/PSFK/psfk-presents-future-of-mobile-tagging-report"} http://www.slideshare.net/PSFK/psfk-presents-future-of-mobile-tagging-reportPSFK presents Future Of Mobile Tagging ReportMon, 10 Jan 2011 17:39:25 GMThttp://mobile.pyrker.com/post/104160002/PSFK-presents-Future-Of-Mobile-Tagging-Reporturn:www-soup-io:1:104160002videoqrcodesmobiletagging Area/Code: Chain Factor (Numb3rs ARG) {"tags":["arg","jump","ambientmarketing","tvseries"],"type":"link","title":"Area/Code: Chain Factor (Numb3rs ARG)","source":"http://areacodeinc.com/projects/chain-factor-numb3rs-arg/","body":null} <p><a href="http://areacodeinc.com/projects/chain-factor-numb3rs-arg/">http://areacodeinc.com/projects/chain-factor-numb3rs-arg/</a></p>Tue, 04 Jan 2011 11:03:22 GMThttp://mobile.pyrker.com/post/99220892/Area-Code-Chain-Factor-Numb3rs-ARGurn:www-soup-io:1:99220892linkargjumpambientmarketingtvseries via Area/Code: Chain Factor (Numb3rs ARG) {"tags":["arg","tvseries","ambientmarketing"],"type":"image","source":"http://areacodeinc.com/projects/chain-factor-numb3rs-arg/","body":"via \u003Ca href=\"http://areacodeinc.com/projects/chain-factor-numb3rs-arg/\"\u003EArea/Code: Chain Factor (Numb3rs ARG)\u003C/a\u003E\u003Cbr /\u003ECBS commissioned area/code to conceive and develop an \u201calternate reality game\u201d for an episode of the TV show Numb3rs. (2007)","url":"http://9.asset.soup.io/asset/1401/1241_0d5c.jpeg"} <p><a href="http://areacodeinc.com/projects/chain-factor-numb3rs-arg/"><img alt="1241_0d5c" height="337" src="http://9.asset.soup.io/asset/1401/1241_0d5c.jpeg" width="400" /></a></p> <p>via <a href="http://areacodeinc.com/projects/chain-factor-numb3rs-arg/">Area/Code: Chain Factor (Numb3rs ARG)</a><br />CBS commissioned area/code to conceive and develop an “alternate reality game” for an episode of the TV show Numb3rs. (2007)</p>Tue, 04 Jan 2011 11:01:21 GMThttp://mobile.pyrker.com/post/99092344/via-Area-Code-Chain-Factor-Numb3rs-ARGurn:www-soup-io:1:99092344imageargtvseriesambientmarketing Area/Code: Superstar {"tags":["jump","urbanstickergame"],"type":"link","title":"Area/Code: Superstar","source":"http://areacodeinc.com/projects/superstar/","body":null} <p><a href="http://areacodeinc.com/projects/superstar/">http://areacodeinc.com/projects/superstar/</a></p>Tue, 04 Jan 2011 10:57:26 GMThttp://mobile.pyrker.com/post/99220895/Area-Code-Superstarurn:www-soup-io:1:99220895linkjumpurbanstickergame via Area/Code: Superstar (2005) {"tags":["urban","sticker","game","mobile"],"type":"image","source":"http://areacodeinc.com/projects/superstar/","body":"via \u003Ca href=\"http://areacodeinc.com/projects/superstar/\"\u003EArea/Code: Superstar\u003C/a\u003E (2005)\u003Cbr /\u003EPlayers place their stickers wherever they want, and then \u201ccollect\u201d the \nstickers of other players by shooting them with phonecams.","url":"http://7.asset.soup.io/asset/1401/0615_bb24.jpeg"} <p><a href="http://areacodeinc.com/projects/superstar/"><img alt="0615_bb24_400" height="226" src="http://7.asset.soup.io/asset/1401/0615_bb24_400.jpeg" width="400" /></a></p> <p>via <a href="http://areacodeinc.com/projects/superstar/">Area/Code: Superstar</a> (2005)<br />Players place their stickers wherever they want, and then “collect” the stickers of other players by shooting them with phonecams.</p>Tue, 04 Jan 2011 10:53:32 GMThttp://mobile.pyrker.com/post/99090900/via-Area-Code-Superstar-2005urn:www-soup-io:1:99090900imageurbanstickergamemobile Area/Code: Conqwest {"tags":["jump","semacodes","qrcodes","streetgame"],"type":"link","title":"Area/Code: Conqwest","source":"http://areacodeinc.com/projects/conqwest/","body":null} <p><a href="http://areacodeinc.com/projects/conqwest/">http://areacodeinc.com/projects/conqwest/</a></p>Tue, 04 Jan 2011 10:41:22 GMThttp://mobile.pyrker.com/post/99220903/Area-Code-Conqwesturn:www-soup-io:1:99220903linkjumpsemacodesqrcodesstreetgame via Area/Code: Crossroads {"tags":["gps","mobile","streetgame","urban"],"type":"image","source":"http://areacodeinc.com/projects/crossroads/","body":"via \u003Ca href=\"http://areacodeinc.com/projects/crossroads/\"\u003EArea/Code: Crossroads\u003C/a\u003E\u003Cbr /\u003ECrossroads (2006) is a GPS game developed for Boost Mobile handsets. In this \n2-player game, players capture Manhattan intersections by moving through\n them.","url":"http://b.asset.soup.io/asset/1400/8859_24db.jpeg"} <p><a href="http://areacodeinc.com/projects/crossroads/"><img alt="8859_24db_400" height="400" src="http://b.asset.soup.io/asset/1400/8859_24db_400.jpeg" width="400" /></a></p> <p>via <a href="http://areacodeinc.com/projects/crossroads/">Area/Code: Crossroads</a><br />Crossroads (2006) is a GPS game developed for Boost Mobile handsets. In this 2-player game, players capture Manhattan intersections by moving through them.</p>Tue, 04 Jan 2011 10:40:49 GMThttp://mobile.pyrker.com/post/99088024/via-Area-Code-Crossroadsurn:www-soup-io:1:99088024imagegpsmobilestreetgameurban via Area/Code: Conqwest {"tags":["qrcodes","semacodes","streetgame","mobile"],"type":"image","source":"http://areacodeinc.com/projects/conqwest/","body":"via \u003Ca href=\"http://areacodeinc.com/projects/conqwest/\"\u003EArea/Code: Conqwest\u003C/a\u003E\u003Cbr /\u003EConQwest, designed for Qwest Wireless in 2003, was the first ever \nlarge-scale use of semacodes, optic codes designed to be scanned by \nphonecams.","url":"http://1.asset.soup.io/asset/1400/8241_cae8.jpeg"} <p><a href="http://areacodeinc.com/projects/conqwest/"><img alt="8241_cae8_400" height="300" src="http://1.asset.soup.io/asset/1400/8241_cae8_400.jpeg" width="400" /></a></p> <p>via <a href="http://areacodeinc.com/projects/conqwest/">Area/Code: Conqwest</a><br />ConQwest, designed for Qwest Wireless in 2003, was the first ever large-scale use of semacodes, optic codes designed to be scanned by phonecams.</p>Tue, 04 Jan 2011 10:40:41 GMThttp://mobile.pyrker.com/post/99087079/via-Area-Code-Conqwesturn:www-soup-io:1:99087079imageqrcodessemacodesstreetgamemobile via Blast Theory | The Goody Bullet {"tags":["sms","game","mobilemarketing","murdermystery"],"type":"image","source":"http://www.blasttheory.co.uk/bt/work_the_goody_bullet.html","body":"via \u003Ca href=\"http://www.blasttheory.co.uk/bt/work_the_goody_bullet.html\"\u003EBlast Theory | The Goody Bullet\u003C/a\u003E\u003Cbr /\u003EThe Goody Bullet is an SMS game for up to 400 players that lasts for three hours.","url":"http://f.asset.soup.io/asset/1397/5967_8969.jpeg"} <p><a href="http://www.blasttheory.co.uk/bt/work_the_goody_bullet.html"><img alt="5967_8969_400" height="253" src="http://f.asset.soup.io/asset/1397/5967_8969_400.jpeg" width="400" /></a></p> <p>via <a href="http://www.blasttheory.co.uk/bt/work_the_goody_bullet.html">Blast Theory | The Goody Bullet</a><br />The Goody Bullet is an SMS game for up to 400 players that lasts for three hours.</p>Tue, 04 Jan 2011 01:09:16 GMThttp://mobile.pyrker.com/post/98974038/via-Blast-Theory-The-Goody-Bulleturn:www-soup-io:1:98974038imagesmsgamemobilemarketingmurdermystery via Blast Theory | Ivy4Evr {"tags":["sms","mobilemarketing","arg","storytelling","ars"],"type":"image","source":"http://www.blasttheory.co.uk/bt/work_ivy4evr.html","body":"via \u003Ca href=\"http://www.blasttheory.co.uk/bt/work_ivy4evr.html\"\u003EBlast Theory | Ivy4Evr\u003C/a\u003E\u003Cbr /\u003E\u003Cbr /\u003EIvy4Evr uses SMS to go places that other dramas can\u2019t go - onto your \nphone and into your pocket. Ivy wriggles into your life, sending you \nmessages on the way to school, college or last thing at night. Ivy\u2019s \nlife is parallel to yours: she sends boozy updates late on Saturday \nnight and sarcastic chat on a boring Sunday afternoon. And if you send \nher messages she will chat with you about sex, music and everything else\n that really matters to a teenager growing up in Britain today.","url":"http://5.asset.soup.io/asset/1397/5685_f105.gif"} <p><a href="http://www.blasttheory.co.uk/bt/work_ivy4evr.html"><img alt="5685_f105_400" height="253" src="http://5.asset.soup.io/asset/1397/5685_f105_400.gif" width="400" /></a></p> <p>via <a href="http://www.blasttheory.co.uk/bt/work_ivy4evr.html">Blast Theory | Ivy4Evr</a><br /><br />Ivy4Evr uses SMS to go places that other dramas can’t go - onto your phone and into your pocket. Ivy wriggles into your life, sending you messages on the way to school, college or last thing at night. Ivy’s life is parallel to yours: she sends boozy updates late on Saturday night and sarcastic chat on a boring Sunday afternoon. And if you send her messages she will chat with you about sex, music and everything else that really matters to a teenager growing up in Britain today.</p>Tue, 04 Jan 2011 00:38:39 GMThttp://mobile.pyrker.com/post/98968453/via-Blast-Theory-Ivy4Evrurn:www-soup-io:1:98968453imagesmsmobilemarketingargstorytellingars Blast Theory | Ivy4Evr {"tags":["jump","sms","mobilemarketing","mobilestorytelling","blasttheory"],"type":"link","title":"Blast Theory | Ivy4Evr","source":"http://www.blasttheory.co.uk/bt/work_ivy4evr.html","body":null} <p><a href="http://www.blasttheory.co.uk/bt/work_ivy4evr.html">http://www.blasttheory.co.uk/bt/work_ivy4evr.html</a></p>Tue, 04 Jan 2011 00:37:37 GMThttp://mobile.pyrker.com/post/99038130/Blast-Theory-Ivy4Evrurn:www-soup-io:1:99038130linkjumpsmsmobilemarketingmobilestorytellingblasttheory The Mobile City {"tags":["jump","locationbased","mobilestorytelling"],"type":"link","title":"The Mobile City","source":"http://www.themobilecity.nl/","body":null} <p><a href="http://www.themobilecity.nl/">http://www.themobilecity.nl/</a></p>Tue, 02 Nov 2010 08:27:42 GMThttp://mobile.pyrker.com/post/85482861/The-Mobile-Cityurn:www-soup-io:1:85482861linkjumplocationbasedmobilestorytelling Amazon.com: Digital Cityscapes: Merging Digital and Urban Playspaces (Digital Formations) (9781433105326): Adriana de Souza e Silva, Daniel M. Sutko: Books: Reviews, Prices &amp; more {"tags":["jump","mobilestorytelling"],"type":"link","title":"Amazon.com: Digital Cityscapes: Merging Digital and Urban Playspaces (Digital Formations) (9781433105326): Adriana de Souza e Silva, Daniel M. 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