Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

FHWien University of Applied Sciences
Mag. (FH) Richard Pyrker, diploma thesis:

"The Mobile Storytelling Experience"
A Quantitative Study on the Impact of Mobile Storytelling on Customer Relationships in IMC (Integrated Marketing Communications)

Download: Extended abstract of the thesis (PDF)
Reposted byripcondensator
No Soup for you

Don't be the product, buy the product!

YES, I want to SOUP ●UP for ...